What it is: A bestselling, creamy, weightless, liquid lipstick that coats your lips in flawless color to become a transfer-proof, full-coverage, last-all-day stain.

Formulation Type: Lipstick

Benefits: Hydrating, Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy formula is formulated with avocado oil and transforms into a veil of soft, comfortable, velvet pigment, without leaving lips feeling dry. It is transfer-proof, and the ultra-long-hold lasts for up to 10 hours. This revamp of the beloved Cream Lip Stain includes an update to its packaging, which is redesigned to reduce its total final weight compared with the previous version, representing fewer tons of plastic, or the equivalent of 75,261 bottles of water.

Clinical Results: In a scientific test performed on 23 volunteers, 10 hours after application

- the ultra-long-hold lasts for up to 10 hours