Inspired by the iconic Ginza district in Tokyo, this eau de parfum celebrates the sensitivity and inner strength of every woman to reveal her self-confidence. With Ginza Eau de Parfum Intense, SHISEIDO wanted to embody this state of mind by using the color red, symbol of passion, energy and fire, which stimulates enthusiasm, calms fears and inspires action. .

The fragrance, created by perfumers Karine Dubreuil and Maïa Lernout, is a red floral bouquet sublimated with vibrant woods, delicately assembled according to the arts of ikebana and kodo, two traditional Japanese arts.

SHISEIDO has managed to find a subtle balance between modernity and tradition, while pursuing its ideal of achieving a perfect harmony of contrasts. This new eau de parfum is therefore the embodiment of the spirit of Ginza, a cosmopolitan and vibrant district, but also of the spirit of SHISEIDO, which for 150 years has highlighted the notion of duality.