Maybelline New York Maybe It’s Serum Lipstick is the revolutionary serum lipstick that reveals up to 8 hours of hydration and intensely pigmented color with just one swipe. The precise applicator effortlessly creates perfectly defined lips with a beautiful matte finish. Enriched with a nourishing cocktail of oils and hyaluronic acid, the formula deeply cares for your lips, leaving them feeling instantly fuller, softer, and smoother. With Maybelline New York Maybe It’s Serum Lipstick, you experience the unprecedented fusion of luxurious care and vibrant color.