L'Oréal Paris, world No.1 in hair colour, have formulated new Elvive Colour Protect Shampoo.

Benefits

Repeated washing, sun, pollution: coloured and highlighted hair needs special care for effective protection against daily aggressions.

The formula containing Cationic Polymers cares for and protects coloured hair to prolong colour vibrancy.

Proven results: Hair is Nourished and Smoothed For Outstanding Shine.

Your hair is better protected: Nourished and protected, hair is softer.

Your colour radiance stays truer for longer: Radiant, vibrant and intense.