While the hair grows, it is exposed to numerous environmental aggressions which damage the fiber. The protective layer of the hair called cuticule is open and makes hair dull and rough: The longer the hair, the rougher and duller it become. Our new Garnier Ultra Doux for long hair enriched with Rice Water & Starch, retains and locks in hydration to instantly replump hair. Replumped inside,the fiber is smoothed outside: cuticles are sealed and perfectly reflect light. Result: 72H of smoothness and high shine*. A gelled texture and 94% of natural-origin ingredients, the luscious lather coats hair and rinses off in the blink of an eye. Hair is softer, smoother and silky to the touch