Sì (which means Yes) is the most powerful word. An open door to infinite possibilities. This single word captures life’s potential, whether you are saying Sì to passion, to freedom, to love, or to yourself. Because yes after yes, sì after sì you move forward, and you become yourself. In 2023, GIORGIO ARMANI invites women to feel the power of Sì with the new SÌ eau de parfum intense. The contrasting and hyper-sensory fragrance is encapsulated in a unique bottle, crafted with glass-making savoir-faire. The new flacon is adorned by the golden Sì logo, embossed in the glass. It is a powerful statement to invite each woman to say Sì, and to embrace every aspect of herself.

Feel the power of Sì, embrace the infinite possibilities of life in an unforgettable sensory experience with its chypre ambery fragrance: The enveloping signature blackcurrant nectar from natural origin.The feminine symphony of rose damascena absolute and velvety davana essential oil. The sensual trail of overdosed bourbon vanilla infusion from Madagascar, sourced through a sustainable program designed to support local communities. The hint of aromatic black tea, with smoky and herbaceous accents, elevating the vanilla signature of Armani SÌ Eau de Parfum Intense.

Giorgio Armani aims to respect the nature by using responsibly sourced ingredients, as in this new sensual chypre ambery fragrance. The fragrance is formulated with a vegetal-based alcohol, sourced in France.