WHY WE LOVE ITLip in full bloom!Watch your lips & cheeks bloom with the most luscious flush you can get from a bottle! Say no to smudges with a rustic, romantic tint that lasts all day. The non-drying formula applies & builds easily and feels lightweight & comfortable on lips. Apply one coat for a natural-looking, sheer hint of tint or layer for more vibrant, smooch-proof colour.